This first-ever book of its kind, Designing for the Greater Good, features hundreds
of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.

The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include:

• Cause-specific campaigns and case studies
• Logos and branding for nonprofits
• Websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits
• Packaging
• Invitations for fundraisers and events

About the Publisher

Collins Design, an imprint of HarperCollins Publishers, is the publisher of Designing for the Greater Good. Collins Design specializes in publishing graphic design-related books, all of which are distributed and sold in every corner of the globe.

This book is produced by Crescent Hill Books. To see other publishing opportunities and open call for entries, visit www.crescenthillbooks.com.